Changes

During the 90s, following a management buyout in December 1991, the company refocussed refocused on their most lucrative lines, namely their miniature wargame lines. The retail chain refocussed refocused on a younger, more family-oriented market. The change of direction was a great success with a rising share price and growing profits, in spite of the fact that it lost the company much of its old, loyal fanbase. Games Workshop expanded in Europe and the USA, opening new branches and organising organizing events. In October 1997, all UK-based operations were relocated to the current HQ in Lenton, Nottingham.

By the end of the decade, though, the company was having problems with falling profits being blamed on collectible card games. The company has been attempting to create a dual approach that will appeal to both older, loyal customers while still attracting the younger audience. This has seen the creation of initiatives such as the "Fanatic" range that supports more marginal lines with a lower cost trading model.

Recently By 2020 Games Workshop had experienced significant turnaround from its slump of the early 2010s. In 2018 its annual report indicated profits had nearly doubled from the company has been attempting to create a dual approach that will appeal to both older, loyal customers while still attracting previous year and the younger audiencecompanies share price had risen by 150%. This has seen the creation of initiatives such as {{Fn|2}} By 2020, its share price had risen by 1,000% over the "Fanatic" range that supports more marginal lines with a lower cost trading modelprevious five years.{{Fn|3}}

Games Workshop originally produced miniature figures via an associated, originally independent, company called Citadel Miniatures (of which Marauder Miniatures was an imprint) while the main company concentrated on retail. The distinction between the two blurred after Games Workshop stores ceased to sell retail products by other manufacturers, and Citadel was effectively merged back into Games Workshop.Games Workshop also maintains a specialty, more expensive production line of miniatures made by [[Forge World (Company)|Forge World]].{{Fn|12}}

* Middle-earth: Includes The Lord of the Rings Strategy Battle Game and The Hobbit

*Warhammer 40,000**[[Apocalypse]]**[[The Horus Heresy (Game)|The Horus Heresy]]**[[Warhammer Quest: Blackstone Fortress]]**[[Warhammer 40,000: Kill Team (2016)|Kill Team]]**[[Assassinorum: Execution Force (Game)|Assassinorum: Execution Force]]* [[Inquisitor (game)|Inquisitor]] - a classic miniature RPG game* [[Necromunda (game system)|Necromunda]] - based on gang warfare in the hives of [[Necromunda (planet)|Necromunda]]*[[Gorkamorka (game)|Gorkamorka]]*[[Space Hulk (Board Game)|Space Hulk]]*[[Warhammer Quest: Blackstone Fortress]]*[[Warhammer 40,000: Kill Team (2016)|Kill Team]]*[[Adeptus Titanicus (2018)]]**[[Combat Arena]]**[[Deathwatch: Overkill]]*[[Gangs of Commorragh]]*[[Imperial Knights: Renegade]]*[[Shadow War: Armageddon]]**[[Speed Freeks (Game)|Speed Freeks]]*[[Space Marine Adventures: Labyrinth of the Necrons]]*[[Aeronautica Imperialis (game)]]*[[Stormcloud Attack]]Age of Sigmar*[[First Strike]]*Warhammer Underworlds*[[Lost Patrol]]*War Cry ** Blood Bowl - an American football style game (Warhammer Fantasy)* Mordheim - gang warfare in the Mordheim city (Warhammer Fantasy)* Warmaster - uses smaller versions of models to fight larger battles (Warhammer Fantasy)*Warhammer Quest: Silver Tower (Age of Sigmar)**Warhammer Quest: Shadow Over Hammerhal (Age of Sigmar)**Gorechosen (Age of Sigmar)**Warhammer Underworlds (Age of Sigmar)* Battle of Five Armies : The Old World - uses smaller versions of models to fight larger battles (Lord Reboot of the Rings). Replaced by The Hobbit after the release of the ''The Hobbit: An Unexpected Journey''.Warhammer Fantasy Battle setting{{Fn|1}}

=== Licenced = Licensed games ====

==Computer Other Products=====Video Games===

Many computer games have been produced by third parties based on the Warhammer universes owned by the firm. These Some of the most notable include:(Miniature game they are based on is included in parentheses after the game name) * ''[[Space Crusade (video game)|Space Crusade]]''* ''[[Space Hulk (video game)|Space Hulk]]'' * ''[[Space Hulk: Vengeance Dawn of the Blood AngelsWar]]'' * ''[[Final Liberation: Warhammer Epic 40,000series{{Fn|Final Liberation]]'' (Epic 408}},000 - Space Marines, Imperial Guard, Orks)* ''[[Warhammer 40,000: Fire Warrior|Fire WarriorSpace Marine]]'' (Tau)* ''[[Warhammer 40{{Fn|9}},000: Dawn of WarVermintide{{Fn|Dawn of War]]'' (Space Marines)* ''[[Warhammer 4010}},000: Chaos Gate|Chaos Gate]]'' (Space Marines)* ''[[and Warhammer 40,000: Rites of Total Warseries{{Fn|Rites of War]]'' (Eldar)* ''Gorkamorka'' (Orks) ==Other media==11}}.

Many comics and novels have also been produced based on the Warhammer universes, published by the ===Publishing===Games Workshop's publishing arm is known as [[BL Black Library Publishing]].It publishes an array of novels, short stories, and audio dramas across Games Workshops intellectual properties. Its main current product lines are divided into Warhammer 40,000, Horus Heresy, Age of Sigmar, Warhammer Chronicles (Warhammer Fantasy Battle), and Warhammer Horror brands.{{Fn|7}}

====Magazines====Games Workshop's best known magazine is [[White Dwarf]], which in the UK has reached 354 issues. Seven different international editions of White Dwarf are currently published, with different material, in five languages. Originally a more general role playing magazine, since around issue 100 White Dwarf has been devoted exclusively to the support of Games Workshop properties. Currently Games Workshop also publishes [[Inferno! (Anthology Series)|Inferno!]], which contains anthologies of short stories.

Games Workshop's best known magazine is also published [[White DwarfFanatic Magazine]], which in the UK has reached 354 issues. Seven different international editions support of White Dwarf are currently publishedtheir Specialist Games range, with different materialbut it was discontinued after issue 10, though it lives on in five languageselectronic form. Originally Fanatic was preceded by a more general role playing magazinenumber of newsletters, since around issue 100 White Dwarf has been devoted exclusively to the support of Games Workshop propertiesparticular games. There was also the [[Citadel Journal]], intended as a "deeper" magazine for modelling enthusiasts and more experienced gamers. It often featured unusual rules and armies, and was occasionally used as an outlet for test rules. Under some editors, they also published fan fiction and fan art. It was taken over by [[BL Publishing]].

====Comics====Games Workshop also has published [[Fanatic Magazine]] in support of their Specialist Games rangecomics through third parties, but such as with Titan Comics.{{Fn|13}} In 2019 it was discontinued after issue 10, though it lives on in electronic form. Fanatic was preceded by announced that Games Workshop would be teaming up with Marvel Comics to produce a number new line of newsletters, devoted to the particular gamescomics based on Warhammer properties.{{Fn|14}}

There was also ===Television and Film===Games Workshop has released films in the past, such as [[Citadel JournalUltramarines - A Warhammer 40,000 Movie]], intended as . However recently they have made a "deeper" magazine for modelling enthusiasts and more experienced gamers. It often featured unusual rules and armiesseirous attempt to expand into the market, and was occasionally used in the 2019-2020 period a wide variety of media projects were announced such as an outlet for test rules. Under some editors[[Eisenhorn Television Series]]{{Fn|4}}, [[Angels of Death (Animated Series)|Angels of Death]]{{Fn|5}}, they also published fan fiction and fan art. It was taken over by [[BL PublishingHammer and Bolter (Anthology Series)|Hammer and Bolter]].{{Fn|6}}

==Sources==*{{Endn|1}}: [https://www.warhammer-community.com/2019/11/15/old-world-new-warhammer/ Warhammer Community Old World?! New Warhammer!! (posted 11/15/2019)] (last accessed 4/24/2020)*{{Endn|2}}: [https://www.bbc.com/news/uk-england-nottinghamshire-45019803 BBC: Games Workshop has expanded into several divisionsannual report sees profits nearly double (posted July 18 2018)] (last accessed 4/24/2020)*{{Endn|3}}: [https:/companies producing products related /www.belfasttelegraph.co.uk/business/uk-world/games-workshop-to -shrug-off-high-street-malaise-with-soaring-sales-38854379.html Belfasttelegraph: Games Workshop to shrug off high street malaise with soaring sales (posted January 24th 2020)] (last accessed 4/24/2020)*{{Endn|4}}: [https://www.pcgamesn.com/warhammer-40k-eisenhorn-tv-show PCGamesN: A Warhammer 40k TV series is coming, starring Inquisitor Eisenhorn (Posted 19/7/2019)] (Last Accessed 4/24/2020)*{{Endn|5}}: [https://www.warhammer-community.com/2018/12/17/an-animated-series-from-the-far-future-yeah-it-isgw-homepage-post-1/?utm_source=YouTube&utm_medium=YouTube&utm_campaign=YTAngelsofDeathTrailerDec17&utm_content=YTAngelsofDeathTrailerDec17 An animated series from the far future? Yeah, it is!! (Posted 17/12/2018)] (Last Accessed 4/24/2020)*{{Endn|6}}: [https://www.warhammer-community.com/2020/04/18/warhammer-preview-3-revenge-of-the-previewgw-homepage-post-1fw-homepage-post-1/ Warhammer Community: Warhammer Preview 3: Revenge of the Preview (posted 4/18/2020)] (last accessed 4/24/2020)*{{Endn|7}}: [https://www.blacklibrary.com/ Black Library Website] (last accessed 4/24/2020)*{{Endn|8}}: [https://www.dawnofwar.com/ Dawn of War Website] (last accessed 4/24/2020)*{{Endn|9}}: [https://store.steampowered.com/agecheck/app/55150/ Steam: Warhammer 40,000: Space Marine] (last accessed 4/24/2020)*{{Endn|10}}: [https://www.vermintide.com/ Vermintide Website] (last accessed 4/24/2020)*{{Endn|11}}: [https://www.totalwar.com/games/warhammer/ Total War Website] (last accessed 4/24/2020)*{{Endn|12}}: [https://www.forgeworld.co.uk/en-US/FW-Home Forge World Website] (last accessed 4/24/2020)*{{Endn|13}}: [https://titan-comics.com/?tag__series=warhammer Titan Comics Website] (last accessed 4/24/2020)*{{Endn|14}}: [https://www.marvel.com/articles/comics/marvel-and-games-workshop-team-up-to-publish-warhammer-comics Marvel.com: Marvel and Games Workshop Team Up to Publish 'Warhammer universe' Comics (posted September 30 2019)] (last accessed 4/24/2020)[[Category:Media]]