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Games Workshop was founded in 1975 by three friends - [[Ian Livingstone]], [[Steve Jackson]] and [[John Peake]] - who handmade and sold traditional wooden games from their London homes.{{Fn|2}} They were originally an importer of American board games and RPGs. When they became publishers of the UK based role-playing magazine [[White Dwarf]], Games Workshop created a national chain of gaming stores in the 1980s. Their publishing arm also created UK reprints of famous but expensive-to-import American RPGs.
During the 90s, following a management buyout in December 1991, the company refocused on their most lucrative lines, namely their miniature wargame lines. The retail chain refocused on a younger, more family-oriented market. The change of direction was a great success with a rising share price and growing profits, in spite of the fact that it lost the company much of its old, loyal fanbase. Games Workshop expanded in Europe and the USA, opening new branches and organizing organising events. In October 1997, all UK-based operations were relocated to the current HQ in Lenton, Nottingham.
During the early 2000s Games Workshop acquired the rights to produce Lord of the Rings miniatures. Taking advantage of the success of the then-recent Peter Jackson films, the company experienced a temporary boom.{{Fn|17}} By the end of the first decade of the 21st century, the company was having problems with falling profits being blamed on collectible card games. The company has been attempting to create a dual approach that will appeal to both older, loyal customers while still attracting the younger audience. This has seen the creation of initiatives such as the "Fanatic" range that supports more marginal lines with a lower cost trading model.
On December 16, 2022, it was announced that a coproduction with Amazon for a [[Warhammer 40,000 film and TV series (Games Workshop-Amazon Series coproduction)|film and TV series]] was in the works.{{Fn|19}}
==External Linkslinks==
*[https://www.games-workshop.com/en-US/Home Official Website]
*[https://www.warhammer-community.com/ Warhammer Community] - Official Blog
