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During the early 2000s Games Workshop acquired the rights to produce Lord of the Rings miniatures. Taking advantage of the success of the then-recent Peter Jackson films, the company experienced a temporary boom.{{Fn|17}} By the end of the first decade of the 21st century, the company was having problems with falling profits being blamed on collectible card games. The company has been attempting to create a dual approach that will appeal to both older, loyal customers while still attracting the younger audience. This has seen the creation of initiatives such as the "Fanatic" range that supports more marginal lines with a lower cost trading model.
By 2020 Games Workshop had experienced significant turnaround from its slump of the early 2010s. In 2014 CEO Tom Kirby stepped down and was replaced by Kevin Rountree.{{Fn|18}} In 2018 its annual report indicated profits had nearly doubled from the previous year and the companies share price had risen by 150%.{{Fn|2}} By 2020, its share price had risen by 1,000% over the previous five years.{{Fn|3}}
==Miniatures games==
*{{Endn|16}}: [https://www.cubicle7games.com/our-games/ Cublicle7 website] (last accessed 4/24/2020)
*{{Endn|17}}: [https://www.independent.co.uk/news/business/news/games-workshop-in-fresh-profit-alert-6229305.html The Independent: Games Workshop in fresh profit alert (posted January 6 2007] (last accessed 4/24/2020)
*{{Endn|18}}: [https://v1.escapistmagazine.com/news/view/138546-Games-Workshop-Appoints-Company-Veteran-Kevin-Rountree-as-New-CEO Escapistmagazine: Troubled Games Workshop Appoints New CEO for 2015 (posted November 11 2014)] (last accessed 4/24/2020)
[[Category:Media]]
